Gal Gadot’s ‘Imagine’ Instagram video was peak cringe. A year later, here’s what’s changed.

The closest comparison I think of for Gal Gadot’s ill-advised pandemic Instagram video, published almost exactly a year ago today, is a video so cringe-inducing my editor said I couldn’t cite it in this column. And I know, such a parallel might seem outrageous given Gadot’s ostensibly wholesome singalong — made possible with help of a couple dozen A-list (and B-list… and C-list) celebrity friends. But the fact remains her video was so unbelievably awkward that it’s almost impossible to make it all the way through, even 12 months later.

And yet ironically, Gal Gadot’s video, which has racked up more than 10.5 million views, was meant to inspire. She starts off the three-minute missive she posted just days into most Covid-19 lockdowns by saying she was herself inspired by a video of an Italian man playing the trumpet on his balcony for his quarantined neighbors. She got Kristin Wiig on the phone and the two of them cajoled a rogue’s gallery of famous friends — Sarah Silverman, Will Farrell, Sia, Jamie Dornan, Mark Ruffalo, Maya Rudolph — into singing John Lennon’s famous peacenik ballad.

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