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On Thursday, her company Roraj Trade LLC filed an application for “Fenty Hair”. According to the document filed with the United States Patent and Trademark Office, the brand would produce shampoo, hair straightening items, hair waving preparation products, bleaching and coloring products as well as hair glitter.

Despite last month’s closure of Rihanna’s ready to wear fashion label, Fenty, the other branches of her fashion and beauty empire continue to flourish. Fenty Hair follows Fenty Beauty (the cosmetics label was launched in September 2017) and Fenty Skin (specializing in skincare and made available in July last year), both of which were seen as democratising the beauty industry.